Vision & Mission
Africa creates. Africa consumes. Africa capitalizes.
“We deliver African passion to every fan, every family, every day. We don’t just stream Africa—we champion its people, empower its generations through education, celebrate its cultures, and invest in its future.”
Konstantin Akid
President & CEO of M24 GROUP
Our mission
"Redefine how Africa creates, consumes, and capitalizes on digital content and health products."
Creating
Producing world-class, exclusive digital content (Football, Education, Entertainment) that celebrates African talent and culture on a global stage.
Consuming
Providing safe, healthy innovation through products like ZEN92 — Zero Sugar, Zero Caffeine, Zero Harm.
Capitalizing
Transforming passive fans into active economic participants — African clubs and creators share directly in the platform's success.
Our vision
"Become Africa's leading digital media success story and an important African digital media powerhouse."
Lead the market
Establish the first integrated Digital Media + Consumer Health ecosystem on the continent, serving 100M+ engaged fans.
Bridge borders
Connect the African diaspora and local populations through a unified OTT platform that transcends geography.
Set the benchmark
Achieve important valuation, proving African-led innovation delivers world-class returns and sustainable growth.
Empower communities
Deliver a meaningful share of revenues to African football clubs by 2030 — the beauty of the game becomes tangible economic development.